The sequence in which lots are presented in an auction catalog and offered for bidding. Strategic catalog ordering — placing high-value items early, grouping similar categories, and creating bidding momentum — can significantly impact sell-through rates and final prices.
How It Works in Practice
Experienced auctioneers treat lot ordering as a revenue optimization tool. Common strategies: open with mid-range items to build bidding momentum, place the highest-value lots 20–30% into the sale when the audience is fully engaged, group similar categories together so specialists stay engaged, and close with general lots. For timed online auctions, lot closing order matters differently — staggered closes (every 30 seconds) prevent bid sniping and keep bidders engaged across the full catalog.
Frequently Asked Questions
Does lot order affect auction prices?
How should I order lots for an online timed auction?
Related Terms
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